Modern Muse Le Rouge Fragrance and Pure Colour Envy Red lipstick
We were approached to promote the dual launch of the new Modern Muse Le Rouge Fragrance and Pure Colour Envy Red lipstick, featuring Kendall Jenner, the newest face of Estee Lauder.
For this campaign we produced rich media banners, with the high impact banners expanding into a lightbox. Each product had its own video, campaign model shot, and photo gallery.
To switch between products I created a peeling corner animation, a button which revealed the a hint of the other product.
Peeling Corner Animation
Mobile focused banners were also created to target the younger audience, these expanded into a ‘shapeshifter’ format,
a full screen creative, responsive to
Design & build (software: Rockabox toolkit)