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House of Fraser

Beauty Confidential A/W 13

 Rockabox Shutter Format

For A/W 2013 we explored the House of Fraser, Beauty Confidential magazines first digital approach.

We promoted the special offer by producing video content with make-up how-tos and bringing static shots to live with playful rollovers, such as 360 animation and light effects. This content was housed in a bespoke shutters, a Rockabox format.

The lifestyle content was designed as a parallax, containing video, the model shots and the beauty products. This allowed the user to easily shop to recreate the different looks.

Design & build (software: Rockabox toolkit)

Beauty Confidential A/W 13

Content

Beauty Confidential A/W 13

CTAs