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Monsoon

Swoon for monsoon A/W 14

Interactive Ezine

With the objective of reaching out to a younger, social media conscious audience we created and launched 'Swoon For Monsoon,' a brand new, shoppable, digital magazine.

I was lead designer for this project, creating the branding and layouts for the magazine. Each page of the magazine was designed to be a beautiful content experience. We created three editions, containing the looks of the season, fun and playful video and favourite pieces picked by featured bloggers.

Design & build (software: Ceros)

Swoon for monsoon A/W 14

Logo & Lock Up

Swoon for monsoon A/W 14

In-Store Concepts

An examples of how you might use the Swoon
lock up in-stores.

 

Swoon for monsoon A/W 14

Gifs

Swoon for monsoon A/W 14

Stylist Enhanced Ad // Mobile Tablet

Ads created with Swoon video trailers to encourage users to launch the 'Swoon' experience from the Stylist app.

Swoon for monsoon A/W 14

Translated Furniture